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By Richard Gearhart
Founding Partner

Amazon was created to be an online selling site.  In 1995, Amazon started out as an online bookstore, but they didn’t stop there. In 1998, already the most successful internet merchant, Amazon expanded into selling other consumer products, from a variety of companies, through its internet site.  

In keeping with the vision to be a powerful internet merchant, Amazon developed ‘1-click’ technology, and in 1999 was granted the ‘1-click’ patent in the U.S.  The life of a patent is 20 years from the filing date, so the 1-click patent expired 2 years ago, on September 11, 2017 (it was filed in 1997). This patent  allowed Amazon to dominate the online retail business, because consumers could buy a product with 1 click from Amazon only– in the U.S. that is.  Europe and other countries denied Amazon the patent.  There has been a lot of controversy over the patent, as many competitors and others have argued that the patent should never have been granted for various reasons.  Amazon survived a re-exam however, which is when the patent is challenged for validity, and had a monopoly on 1-click technology after the patent was granted, ie: 18 years, from 1999 to 2017.   During that time Amazon continued to innovate and grow, as it still does today.  Amazon now has over 10,000 issued patents.  

Amazon has continued to innovate and now has over 10,000 patents.

About the Author
Richard Gearhart, Esq. is the founder of Gearhart Law and the host of a weekly radio show for entrepreneurs called “Passage to Profit”. He has built a firm with an international presence that helps entrepreneurs from around the world with their patent, trademark and copyright needs. Richard commands a breadth of experience that comes from nearly 30 years of practice in the writing and prosecution of hundreds of patents, and in all aspects of Intellectual Property law. In 2022, Richard was recognized by ROI New Jersey as a 2022 ROI Influencer in the Law List category for being one of the best of the best in New Jersey for intellectual property law. Gearhart Law emerged from Richard’s passion for entrepreneurship and startups and his belief that entrepreneurship grows the economy and creates jobs. When we started Gearhart Law, our goal was to help and support the new business ventures of 500 entrepreneurs and inventors. After 12 years, the firm has far surpassed this goal; today, we look forward to helping even more inventors and entrepreneurs get off to a great start and reach their own goals.