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Not only did Hailey Bieber file for the trademark “Hailey Bieber” with the US Patent and Trademark Office back in 2018 after marrying Justin, but she filed for a trademark just last week for “Bieber Beauty.” The 22-year-old model filed the trademark for “beauty and cosmetic products,” following in the cosmetics industry like her BFF, Kylie Jenner. Kylie recently was named as the youngest self-made billionaire in history, according to Forbes. Jenner took the title from Facebook Co-Founder Mark Zuckerberg, who became a billionaire at age 23 in 2008.
Most if not all of Jenner’s success is from her uber popular makeup company, Kylie Cosmetics, which Forbes values at $900 million! Kylie trademarked “Kylie Cosmetics” and “LIP KIT”, and may have a skincare line coming with trademark applications for “Kylie Skin” to add to her lengthy list of applications.
When it comes to business in Hollywood, it’s not just about yourself; it’s all in the family. The new celebrity trend is trademarking the names of their babies, which was made famous recently by Kylie’s half-sister, Kim Kardashian. Kardashian holds registrations for her three children — “North West,” “Saint West,” and “Chicago West” — and Kylie Jenner is following suit by recently filing paperwork for the trademarks “Stormi Webster” and “Stormiworld,” which is mix of her daughter’s name and her boyfriend Travis Scott’s hit album Astroworld.
You may find trademarking your child’s name is out of the box, but celebs are now in the business of trademarking popular trademarks. You’ve heard celebrities and athletes use some famous catchphrases like Cardi B’s “Okurrr”, which the rapper actually just filed a trademark application for with the USPTO. If the trademark and patent office sees it through like they did for Former Seahawks’ running back Marshawn Lynch and TV personality and DJ Paris Hilton. Lynch owns the trademark for “I’m just here so I won’t get fined;” and Hilton actually won a lawsuit against Hallmark for using her trademark, “That’s hot” on a greeting card.
It’s kind of crazy that these celebrities are filing some many trademarks and it’s even crazier if your think about it that they are trying to monetize off their baby’s names. There have been 6.7 million trademark applications filed with the US PTO since 1985, according to the authors of a Harvard Law Review from 2018.